Hamburg, Germany, January 23, 2026 – Freestyle Chess today announced a new partnership with Chrono24, the world’s leading online marketplace for luxury watches. Chrono24 will serve as the Official Timekeeping Partner for the FIDE Freestyle Chess World Championship taking place on February 13-15, 2026, at the Weissenhaus Private Nature Luxury Resort on Germany’s Baltic Sea coast. Through this partnership, Chrono24 and Freestyle Chess will seamlessly integrate premium luxury watches into the high-stakes world of elite chess, with prominent branding, compelling storytelling, dedicated broadcast segments and engaging social media content.

“Chrono24’s journey from startup to global market leader in just a few years is remarkable,” said Jan Henric Buettner, Founder and CEO of Freestyle Chess. “Its rapid growth, entrepreneurial mindset, and strong presence in the luxury segment align perfectly with the vision and values of Freestyle Chess.”

Chrono24 Director of Marketing Nick de Jong added: “Time plays a decisive role in chess. As a result, many chess players have a deep appreciation for precision timepieces beyond the chessboard. Freestyle Chess has elevated the sport through its innovative format and premium environment, making this partnership a natural fit. Our brands and audiences strongly complement one another.”

About Freestyle Chess

Founded in 2024 by Hamburg-based entrepreneur and investor Jan Henric Buettner and Norwegian grandmaster Magnus Carlsen, the greatest chess player of his generation, Freestyle Chess was created to reimagine the game through an innovative competitive format. The organization aims to attract a new global audience while preserving the strategic depth of chess. In 2025, Freestyle Chess hosted its inaugural Grand Slam series, with events in Germany, Paris, Las Vegas, and South Africa. The inaugural FIDE Freestyle Chess World Championship in February 2026 marks a major milestone in the organization’s rapid development.

About Chrono24

“Chrono24 – The World’s Watch Market” has been the world’s leading online marketplace for luxury watches since 2003. With more than 560,000 watches from over 3,000 dealers and 60,000 private sellers in more than 120 countries, the portal reaches more than nine million unique visitors per month. Chrono24 offers a comprehensive service portfolio with a large combined worldwide range of new, used, and vintage watches. This allows buyers and sellers to complete transactions in a trusted environment. Chrono24 employs over 350 people in offices in Germany (Karlsruhe and Berlin), Miami, Tokyo, Hong Kong, and other locations.