Las Vegas, NV (July 16, 2025) – Freestyle Chess, the trailblazing chess league co-founded by five-time World Champion Magnus Carlsen and entrepreneur Jan Henric Buettner, is proud to announce Secretlab as the Official Chair Partner for its Grand Slam Tournaments for the rest of the 2025 season –including Las Vegas, Nevada in July, a tournament in September, and South Africa in December.

Founded in 2014, Secretlab has garnered favor among the world’s premier esports tournaments and championship-winning teams for its world class chair design. Originally designed for the most demanding professional gamers who spend over 16 hours a day seated, its chairs have been purchased by over 3 million customers worldwide who have embraced the brand for its modern design and ergonomic benefits.

“We are thrilled to welcome Secretlab as our Official Chair Partner,” said Jan Henric Buettner, CEO of Freestyle Chess. “Secretlab is a great partner for us, as we are both disruptors in our respective industries and share an emphasis on supporting players to achieve their peak performance. Together, we will create an extraordinary experience for all Freestyle Chess competitors and introduce fans to a superior product.”

Shaped by research-backed ergonomic design, the Secretlab TITAN Evo features proprietary technology that puts unparalleled adjustability in the hands of users, allowing players to enjoy optimal comfort and support while they compete. The chair is also certified by United States Ergonomics to provide measurable ergonomic benefits by improving comfort and fit, in addition to minimizing risk factors that may cause injuries.

“Playing at the highest level of chess matches, these players often have to sit for long periods concentrating hard, and can’t afford any distraction. Whether it’s at global premium esports or chess tournaments, our chairs are built to keep players comfortable so they can focus entirely on the match without feeling the strain when the pressure is at its peak,” said Beatrice Wee, Head of Partnerships, Secretlab. “Magnus has been using our chairs in training and tournaments since 2022, and it feels like a natural extension to now bring the same world-class ergonomic comfort to even more elite players at Freestyle Chess.”

About Freestyle Chess

Freestyle Chess was founded in 2024 by Magnus Carlsen and Jan Henric Buettner, to revolutionize the game of chess. Capitalizing on the boom of interest in the sport, Freestyle Chess incorporates a unique style of gameplay featuring Fischer Random and follows the players’ heart rates throughout the matches. Working to democratize the sport, matches are available for free online, and players participate in press conferences and post-match interviews, keeping the company’s events exciting for all audiences. This year, Freestyle Chess kicked off its Grand Slam tournaments in Germany, France with upcoming stops in the United States and South Africa.

About Secretlab

Secretlab is pioneering a new generation of modern ergonomic furniture — designed for the 21st century user who spends long hours at the desk. Driven by extensive R&D and cutting-edge engineering, Secretlab’s advanced-level chairs & desks are developed for the world’s premier gaming tournaments, championship-winning teams, and the choice for over 3,000,000 users worldwide. Secretlab’s proprietary technology and design innovations are validated by an independent ergonomic advisory board made of biomechanics, orthopedics, and physical therapy experts, and have won over 90 Editor’s Choice and Best Hardware Awards from leading international publications and reviewers.